OluKai | Together. We Go.

"What's more than dangerous? The rogue wave, the pirate, the hurricane? Or staying tied to the dock? Being knowledgeable and doing nothing? Having to tell your kids, 'Oh, I did nothing to help?' WE GO." 

- Nainoa Thompson

"Together. We Go." is a mindset about doing things the right way for the right reasons, thinking boldly but acting with intention, moving forward for the betterment of all people. Because the only thing more dangerous than going, is standing still.

Director Miko Lim, Farm League, and OluKai profiled four incredible humans who each shared their stories about acting with intention. The four shorts will air this summer, featuring a champion spear fisherwoman and free diver, a big wave surfer, a traditional Polynesian tattoo artist, and a North Shore lifeguard. Each film was crafted to meld the personality of the person it features with the beauty and character of Hawai'i.

“Hawaii has given me so much, and this campaign felt like an opportunity to give something back," Miko says. "When I heard OluKai wanted to tell stories about the underrepresented voices of native Hawaiians, there was a huge opportunity to dig deeper than what people normally see. I love underwater shooting and the otherworldly beauty of it. The ocean can feel disorienting and wild, then a moment later feel serene and soothing. It was important that the film be aware of that. And I used so much sound design! Even sounds that don’t match in reality but they do in feeling, like using the rumbling of train tracks for crashing waves.”