Find the beach mindset in our immersive visual world for Corona

Our new Corona campaign "La Playa Awaits," from directors Chris Malloy and Tim Wheeler, explores the difference between seeing and feeling.

That difference lies in the decision to witness the world go by, and the decision to completely immerse yourself in it. "La Playa Awaits" invites viewers to come along for the wonder. To experience the sand, the surf, the salt, and the lime firsthand.

Made in partnership with GSD&M, we were first tasked with creating an anthem film and a series of :15s. We ultimately walked away with dozens of film and photo assets to give the campaign legs long after the initial broadcast run. Directed by a tandem of long-time friends and collaborators Chris Malloy and Tim Wheeler, this campaign was truly worthy of the moniker 'supershoot'.

In addition to the anthem film and :15 series, we captured product moments, photography, print and OOH, dozens of additional OLVs and social moments, and behind-the-scenes content. The scale of the shoot grew to include 7 working sets running concurrently. Each element of the production was united in one creative vision and aesthetic to make sure print, motion, and beyond all felt drawn from the same spirit. A golden thread running between them.

"Even with lots of moving parts, the vision stayed clear - capture the iconic Corona mindset in everything we make. Each spot told a story that brought viewers to the beach. 

We weren’t just assembling assets - we were creating a collection of fun and inviting stories that were true to the brand’s legacy and ethos." 

- Tim Wheeler

Intriguing glimpses of stories and characters build upon each other as they collectively illuminate the thesis of the campaign. The seamless blend of signature Corona style with evocative waves, stunning macro liquid shots, spontaneous occasions with loved ones, and a vivid tapestry of places and people. The series of :15s, helmed by Wheeler, each feature unique moments of pause that find our characters as they're transported back into the waves of our Corona beach world.

The Corona liquids and the flow of the ocean seamlessly interplay with one another -- a dive off a cliff into blue water becomes a cascade of golden Corona in a bottle. We partnered with the product specialists at Lobo to film a wide variety of macro beer elements, guided by Chris's honed eye for the ocean's natural rhythms and movements.