The beauty of fitness and health captured on 16mm

Grit, Vulnerability, Ritual.

Farm League and director David Findlay partnered with NOBULL to capture the joyous pursuit of fitness, filmed on Bolex.

NOBULL is a fitness brand defined by a mission to democratize the gym. Fitness and wellness can be found anywhere and at anytime. All you need is the right gear, and occasionally, the right friends to push and motivate you. Farm League partnered with them early on to explore the heart of their concept, "The Gym is Yours."

Farm League's David Findlay came aboard to build a visual language that captured the spirit of grit and vulnerability in a poignant and memorable way. The result is a kinetic, breathing film captured on 16mm Bolex over the course of two days. We leaned into NOBULL and Farm League's personal networks of friends and colleagues to assemble our cast of athletes.