Craft, curiosity, and trust defined Farm League's 2024

Curiosity guided our storytelling this year as we chased creative sparks to the Miami Grand Prix, the unforgiving dunes of Baja, the cold waters of the Pacific Northwest, and far beyond.

COMMIT TO WHAT YOU LOVE

We are honored and proud to announce that this year, we became a Certified B Corporation. This landmark achievement signified the next step in our commitment to sustainable storytelling and business as a force for good. Learn more about our commitment HERE. 

Farm League's mission since day one has been to craft memorable stories that honor people, places, and cultures. Check out a few of our favorite films below, and we hope the stories inspire you like they did us.

Expedia

Dir: Janssen Powers

"Few things are more instantly nostalgic than a road trip. It’s almost as if, from the second you put the car in drive, you know you’re creating a memory that will last forever." - Janssen Powers

This is the feeling that inspired the craft behind our latest campaign, created in partnership with Expedia. "Somewhere for Everyone" follows the journey of a family as they discover the wonders of the West Coast, and the unique pieces of the region that unlock layers to themselves along the way.

Read more HERE.

Wonder Valley

Dir: Britton Caillouette

Britton Caillouette immersed himself in raw natural beauty to develop and craft his latest mesmerizing short. The wonder found in nature serves as a powerful reminder that no matter who or where we are, we can choose to get lost in the natural wonders of our world. 

At the genesis of Wonder Valley's brand lies the exploration of the idea that humans and nature are symbiotic, and that striking the balance between the two are paramount to achieving holistic health. 

Read more HERE.

Ford Raptor | Wieden + Kennedy NY

Dir: Janssen Powers

In 'Norcal Raptors,' we followed fifteen Raptor owners as they set out to answer a simple question: What if happiness isn’t the absence of struggle, but a product of it? They pushed themselves and their trucks to the limit on a 5 day, thousand mile journey through some of the world’s harshest terrain. Their communal bonds deepen with each trial they face.

Read more HERE.

Red Wing | Wieden + Kennedy NY

Dir: Greg Hunt

In the era of the disposable fashion, Red Wing is making a stand for longevity. In collaboration with Wieden+Kennedy NY, director Greg Hunt crafted a trio of films that unite the timeless legacy of the brand's past with modern Red Wing owners and generations to come. We followed the stories of Yuki & Shino and Brelen & Max to show this legacy in action.

Read more HERE.

Ralph Lauren "Artist in Residence: Naiomi Glasses"

Dir: Shaandiin Tome

Polo Ralph Lauren's inaugural Artist in Residence campaign features seventh-generation Diné textile artist and weaver, Naiomi Glasses, and the intersection of her heritage and craft in her artistic process.

The film series takes the audience inside Naiomi's process and how her heritage is embedded within her work as an artist. Each episode is visually striking and emotionally resonate, showing twofold how we can actively empower the next generation of artists by giving them a platform to express their perspectives and share their craft. 

The project was shortlisted at the AICP Awards and Shots Awards.

Read more HERE.

"The Tengu Club"

Dir: Britton Caillouette

For over a century, the Tengu Club has gathered in the dead of winter to fish the waters of the Pacific Northwest as a remembrance of the hardship Japanese Americans endured in the Post WWII era. 

By tracing her own heritage back through generations, co-director and renowned fishing guide Hilary Hutcheson unearths the complicated history of racism that Japanese Americans have faced, and how the bond of a community found through fishing helped them rebuild and preserve culture.

Read more HERE.

Dropbox x McLaren "Race Between Races"

Dir: David Findlay

We watched the hive mind of the McLaren Formula 1 team create papaya honey in real time. We spent time with the 2024 Constructors' Champs in Woking and at the Miami Grand Prix to learn all that goes into the week-long process before each race. CEO Zak Brown, drivers Lando Norris and Oscar Piastri, and key department leads took us behind the scenes into the tireless work and unselfish drive it takes to win at the highest level.

We created the original concept in tandem with our partners at Dropbox, with Farm League's David Findlay coming aboard to direct.

Read more HERE.

And Much More…

David Findlay landed shortlist selections and honors from Ciclope, Shots Awards, The One Show, 1.4 Awards, and more for his PSA and music video work. He also collaborated with actress and model Rianne Van Rompaey to write a narrative short film for fashion house Khaite.

Britton Caillouette took home a Clio Sports Award for his UC Health campaign, "Still David," in which Britt used his unique perspective as an cancer survivor to make a powerful connection with the lead talent. The two even sat down for an in-depth interview about their parallel experiences. 

Britt's Google campaign "Material You" also received honors at the AICP and Webby Awards.

Taimi Arvidson story produced and directed a multi-film campaign for Comcast and 72andSunny NY. Her documentary feature "From This Small Place" also continued its successful festival run.

Janssen Powers helmed a multi-film campaign for John Deere via EP & Co in a continuation of Farm League's longtime relationship with the brand. 

Miko Lim offered his creative direction and mixed media expertise to develop and direct "Good Days Daily" for Sun Bum. His first narrative feature film, "Stormbound" (produced by IMAX and Adam McKay's Hyperobject), is due in theaters spring 2024.

Ryan Thielen captured the journey of a top MLB draft pick in an emotional campaign for Perfect Game.

Check out all those and more -- including bangers for L.L. Bean, Axa, and Macy's -- in the round up below.

None of this would've been possible without our incredible partners, collaborators, and friends. Thank you to everyone who helped us tell these powerful stories. We hope you had as much fun as we did!