Unlocking A Portal To Wonder Valley

Director Britton Caillouette crafts a visual kaleidoscope tapping into our connections with the natural world as a means of achieving holistic health with Wonder Valley. 

The raw beauty and wonder found in nature serve as a powerful reminder that no matter who or where we are, we can choose to get lost in the natural wonders of our world. At the genesis of Wonder Valley's brand lies the exploration of the idea that humans and nature are symbiotic, and that striking the balance between the two are paramount to achieving holistic health.  

Whoever you are, no matter how lonely,

the world offers itself to your imagination,

calls to you like the wild geese, harsh and exciting—

over and over announcing your place

in the family of things.

Vibrant and abstract cinematography are punctuated by the rhythmic underscore of Mary Oliver's "Wild Geese", exploring themes such as the grandeur of the natural world, human vulnerability, and finding comfort in our place on earth. 

These themes are extracted and explored through the rich cinematography of the film - creating an atmospheric and dreamlike canvas to which the characters traverse. Britt's work often seeks to break conventional barriers and draws influence from the disciplines of art, design, architecture, fashion and more, resulting in truly unique and authentic visual language. 

Britt Caillouette goes deeper into the process from creative ideation through the execution of the film:

BC: "I’ve known Jay Carroll since his days as a concept designer at Levi’s about 15 years ago. Back then we took a few trips together, to India, Japan, and Marfa and made a few interesting design films together. He had great ideas, and I always respected his vision and creative direction. He and his wife Allison started Wonder Valley about 10 years ago, and I’ve been a fan of the company since. 

Jay called me up last year and said he wanted to make a 10-year anniversary film, something premium and striking that they could use to get the word out about the brand. He didn’t have a ton of money, but he had the rights to the Mary Oliver poem and great ideas, so I thought it would be fun to work together again."

BC: "The process was extremely collaborative and DIY, kind of like the old days of when Jay and I worked together. I produced and directed myself and Jay helped with locations and casting. A lot of the crew, talent, and even locations were personal friends who just wanted to be involved because they thought it was cool. That’s always a good recipe for positivity on set. 

The anchor location, and inspiration for the shoot, was the artist Jack Pierson’s compound out in Wonder Valley. Jay and Jack have been friends for years, and he just let us kind of camp out there and get inspired. When we showed up to scout, one of the New York Dolls was swimming in the pool. It was a good sign. We also had the opportunity to film at Andrea Zittel’s High Desert Test Sites and at a magical palm tree oasis on the Agua Caliente Band of Cahuilla Indians lands. I found our sand dunes on Google Earth, and man that was an off-road adventure that got the blood pumping a bit."