Nick Sokoloff is Farm League Official

Immersive, composed and always purposeful, director Nick Sokoloff believes storytelling should shift your perspective and take you on a journey.

Sometimes that journey takes viewers to a place they've never imagined in a full sensorial experience. Other times, it plants the audience in the middle of an intimate personal moment that explores a new emotional perspective. In both cases, his films are always carefully crafted around the people and places that inform them.

Nick's recent projects focus on applying his humanistic lens to narrative stories set in stunning locations, as seen in his campaign for Marriott Bonvoy, “Where Memory Lives.” The project centers around a real architect and a resort he designed, and the deliverables include both a scripted story and a longform documentary. In the scripted version, Nick plays with the theme of memory -- a space he explores often to bring depth to his characters.

The Farm League x Nick Sokoloff creative partnership kicks off this fall with the launch of two new campaigns. The first, “See Yourself in Canada” for Expedia, features three microstories that visualize the subtle, transformative power of travel. The films are character-driven: we watch the heroes come to life in new ways as they interact with the stunning world around them.

The second, an unreleased Ford and Google collaboration with Wieden+Kennedy New York, follows a multi-week cross-country adventure in an immersive documentary that feels like a narrative journey.

Nick began his filmmaking career as an editor, a foundation that informs his precision with tone, pacing, and structure. He loves bringing a plan to a project, while leaving time for play and discovery on the day. Whether working with actors or real people, his goal with talent is always to distill a feeling into moments that linger. 

Nick’s commercial work includes campaigns for Patagonia, Apple, Nike, Airbnb, and Marriott Bonvoy. His films have been featured on Vimeo Staff Picks, Director’s Library, and It'sNiceThat, with awards from the Clios, AICP Awards, and more.

"Nick's work feels deeply human. What drew us to him wasn't just one thing—it was everything at once. The eye and composition in which he sees the world. The way he sees things sideways and vertical. The care he puts into his craft and the work. He brings edge, vision, and that rare combination of confidence and humility that makes for great work. 

It's that quality when you see something and think, 'Oh, this guy is connected and tapped in.' He's dedicated to the craft in a way that reminds you why you got into this business in the first place."

- Tim Lynch (Founder & EP)

"I’ve always felt Farm League's sensibilities and body of work aligned closely with the kind of films I aspire to make. I’ve respected both the work they put out and the directors they represent. I’m looking forward to expanding on the shared language we already have and pushing it into new territory. I see this as a chance to challenge myself creatively. With Farm League’s support and collaborative spirit, I’m excited to take bigger risks to keep evolving as a filmmaker."

- Nick Sokoloff