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LA Clippers | Animated Life in the League

LA Clippers | Animated Life in the League

Farm League, Travis WoodBlue Cerberus animate LA Clippers player stories in a playful new series. The three films build off Lexus-sponsored docu-series "Life in the League," which aims to give fans insights into the player's lives and who they are off the court.

Due to COVID-19 restrictions at the time, Farm League successfully pivoted towards a hybrid mixed media approach by combining live action and animation to create a heightened portrayal of the players' lives. Using live action, Farm League was able to ground the story and introduce the players, while also including footage of the city of Los Angeles and Clippers' games, and the animated elements were used to re-enact and portray past experiences of players' lives in a new way. The stories quickly comes to life on screen thanks to the skillful animation and unique, light-hearted art style created by animation studio Blue Cerberus. The films follow Terance Mann, Luke Kennard, and Ivica Zubac.

"There were so many compelling stories we wanted to tell, but we tried to hone in on the ones that felt the most visual. For instance, when Terrance Mann told the story of how he'd held onto Rondo's rookie card since he was a kid, we loved the story and knew we had to see it visualized. It was such a fun way to allow viewers to learn more about Terance, as well as celebrate Rondo joining the LA Clippers." Director - Travis Wood 

Farm League has worked with the Clippers in many ways over the years, in both live action lifestyle storytelling and on a documentary project which was released earlier this year. Many of our directors and staff are big basketball fans, so we’ve got a niche knowledge of the game and experience working with athletes that makes us a great partner for them. We collaborate easily with their in-house team, and we work closely with them to really dig in and brainstorm the best beats to showcase the players and fan base.

"Due to the extenuating circumstances of the last year, we were limited both in terms of stadium access and filming in Los Angeles, and in terms of player access. Travis Wood's experience working with animation and mixed media seemed like perfect options to explore and to lighten our in-person production footprint. This campaign is the perfect blend of what we like to do — sports, creative ideation, agile and unique production models, and working with incredible creators top to bottom.” - Tim Lynch, Founder/EP

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Read more how Farm League brings fans closer to the LA Clippers HERE!

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